Greetings all. It’s good to be back.
This is our 9000. And if I can read maps correctly (not guaranteed, but I think I did Ok on this occasion) then it’s parked about as far south as you can travel on a public […]
The WSJ Saab ad:
– this is the worst ad campaign I have seen from SAAB. This german thing who in the world come up with that? Ad agency or someone at SAAB, I bet someone at SAAB did second it. How utterly stupid this is knowing that the 9-5 more or less is a german product put together in Sweden. Also that SAAB are bragging about the buying of Bavarian engines in the future. Dare to run Your own show and do not look so much at the competitors.
Interesting to read the book he published some time ago on SAAB was good to read and not at all pessimistic. He writes what he sees. What he has encountered in Trollhättan. What I am interested in is who is Rob Schuijt the guy who is supposedly turning around the company and doing work with the business plan. What is his background? Where is he coming from. If they can put in new people everywhere what about taking a chance exchanging the leadership on the global marketing department. That area has not excelled., If things are to change at SAAB old GM schooled people might not fit within the new company. It´s a well known fact that the marketing at SAAB has been really reluctant to, and has even stopped some very fine motor-sport projects in recent years. Knowing that both Victor and Vladimir are great supporters of both racing and rally, there might be an internal conflict. SAAB needs to plan NOW for a restart in motor-sport with the next 9-3. The tame people hauler should be presented parallel with the STCC / WTCC racer. That would be a truly flying start. I will meet Vladimir later this week and discuss not only the future of SUHRT but other fun ideas as well…..
I do not know You. But I have had tons of fun running the SUHRT team. Working with positive people. Our videos at YouTube says it all /trued1 We have the right to have an open debate on issues around our beloved brand. Tough questions needs to be up in the air. lala please join the talk here at US. Can not remember having seen any of your writings. SUHRT has never asked SAAB for support many of our supporters have come to us.
I stand up for what I say even with my own name. Something I think everybody should do!
Thanks for You answer. Having lived my whole life in and around Saabs and born in Trollhättan. I communicate on regular basis with people in SAAB and ex-SAAB managers and ex-SAAB professional rally drivers. There are some doubts on in what direction SAAB is heading. SAAB has always been innovative and managed to show the world technologies that later has been adopted by virtually the whole autoindustry. SAAB needs to get back to that after the not so innovative years with GM.
I tell my friends, the few that does not drive SAAB to consider the 9-3 or 9-5. They all love the way my Hirsch TurboX drives etc. But they rather wait for the next model, since SAAB management are so preoccupied on taking about that car instead of the current ”buyable” range of fine automobiles.
When You really care about something in this case SAAB and the people and city of Trollhättan, I guess one have to flip every stone around and see what is good, bad, changeable etc. It boils down to recreating trust in the brand and find the SAAB Spirit again.
Bring on the quirkiness, clever technology, aircraft heritage etc. the last is a bridge between two aircraft companies SAAB and Spyker.
I am not believing my eyes! This is so good, so good. This made may day after having worked on three 99 Turbo engines in the SUHRT garage.
Film contents: Featuring
J 21 Fighter aircraft
96 2 stroker Sedan
96 Rally V4´s a few of them
9000 in windtunnel (with the smoke-stick developed by a guy at my work, Göran Lorinder)
99 Turbo Sedan Rally
99 Turbo CombiCoupe (Frankfurt car show 1976, crashed by a polish journo and later rebuilt)
SK 60 SAAB jet trainer
Saab Formula Junior
Quite a cast! THANK YOU SAAB!
Prototype next gen. Convertible
Make a long version of the ad, Just more to love. Bet people would like to see a little more than 1 second clips. Use YouTube it is a free channel.
Keep up the good work. This ad is already international through the usage of internet, perfect.
A great idea, but I think the best way would be to find good used old cars and have them restored just like we do in SUHRT.